Case Studies
The design process has many consistent properties, however every client has a different need.
City People's Mercantile - Brand Update
Working with the Wilson's on their journey to update a Seattle mainstay has been truly enjoyable, as the new owners of a business that has done remarkably well since the late 1970s. Making changes when things are going along pretty well can be scary, but their vision is very keen and their taste is impeccable.
WALK through the process and application of THIS rebrand.
PSAA SHARKS - MASCOT update
For many, many years this small school has used this loosely constructed shark. There are many areas of concern on this mark, odd lines and curves that don't add more information to the logo. The new mark cleans up the curves and adds some motion, the appropriate tail and fins to a shark as well as two sets of teeth.
WALK through the process and application of THIS BRAND REFRESH.
As teasers I made a series of video clips using some stock AE files for speed and cost for social media - SnapChat, Instagram and Facebook
Oklahoma Association of Defense Counsel
Updating a logo created in 1966 takes more than a little thought, but working with a very decisive attorney made this a fun project.
